Herceg Novi is a coastal town, at the entrance to Boka Kotorska, one of the most beautiful bays in the world. About 30,800 inhabitants live in this youngest medieval city on the Adriatic, and it stands out for its ideal place for both life and tourism. This is evidenced by the fact that, during the first eight months of 2019, almost 115,000 domestic and foreign guests visited Herceg Novi. Throughout the year, about 300,000 tourists visit this city.

Visitors have many beach bars, pubs, night clubs, restaurants, and various interesting facilities such as swimming pools, spas, sports fields, etc. made for a pleasant stay in this city. Pet Danica's long seaside promenade connects Igalo and Meljine, also known and always pleasant resorts. The 15 km long Riviera includes Meljine, Zelenika, Kumbor, Đenovići, Baošići, Bijela, and Kamenare. These small towns are full of famous beaches that are attractive to tourists because of their beauty. Also, not far from Herceg Novi are the medieval cities of Perast and Kotor, which is protected by UNESCO as a World Heritage Site. The border with neighboring Croatia is only 12 kilometers away, so it takes about an hour to reach Dubrovnik. It takes about 50 minutes to reach Trebinje.

In Herceg Novi, the average temperature from May to September is 25 ° C, which gives the possibility that the summer season lasts more than four months. The pleasant Mediterranean climate allows for dry and warm summers and mild winters. Besides, Herceg Novi has a specific microclimate, and this city boasts as many as 200 sunny days a year.

Therefore, as well as having great predispositions for investing in tourism, this place is very suitable for life. The availability of shops, supermarkets, hospitals, kindergartens, schools, and other institutions make everyday operations easier.

The new élite settlement Porto Novi, whose first phase was opened this year, also has a high potential for tourism development in this part of the Montenegrin coast. As announced, after the full opening scheduled for 2020, luxury lovers will have a full range of services at their disposal.